01
Content is what delays projects
Not design, not development. We fix the content dates at the start and hold both sides to them.
SIX DISCIPLINES. ONE CONTRACT.
Web, CRM, search, advertising, social and offline, handled by one team in Geneva rather than five that never talk to each other.
WHAT EACH DISCIPLINE ACTUALLY INCLUDES
Scope and honest timings. The tag on each line is the format: a duration, a one-off project, or a monthly rhythm.
- 01 / 06
WEB
Websites & landing pages
For anyone with no website at all, one they would rather not send a client to, or one that swallows traffic and gives nothing back. Also for anyone whose page builder has run out of road, which usually happens on the second language.
Choosing the stack is engineering, not taste. We pick one for your case, write down why in the project plan, and expect you to push back on the reasoning.
- Landing page — 1–2 weeks
- Corporate website — 3–6 weeks
- Multilingual website with hreflang — 5–10 weeks
- E-commerce — from 6 weeks
- Custom development — scoped per brief
- Support after launch — monthly
- 02 / 06
CRM
CRM & sales automation
For teams where enquiries come in and then go missing without anyone noticing, where the sales side lives across a spreadsheet, a notebook and half a dozen chat apps, and where nobody can say which deal is stuck or why it died.
Process first, software second: we map how leads actually move, find the leaks, and only then choose a system. Implementation without training does not stick, so training is part of the deal, and we come back at two and six weeks to check the team really uses it.
- Process audit — 1 week
- CRM setup — 2–4 weeks
- Integrations: site, ads, telephony, messengers, payments — 1–3 weeks
- Automation: triggers, tasks, reports — 2–4 weeks
- Custom CRM — from 8 weeks
- Ongoing support — monthly
- 03 / 06
SEO
SEO, full cycle
For companies watching the price of a click climb every quarter, or missing from search results even when someone types their own name, or opening a European market where their demand does not exist yet.
There is one sequence and it does not bend: fix the machine, learn the words, write the pages, earn the links. Point links at a broken site and the budget goes up in smoke; write without research and you answer questions no one is typing.
- SEO audit — 2–3 weeks
- Technical optimisation & Core Web Vitals — project
- Keyword strategy & structure — project
- Content built on research — monthly
- Link building — after technical and content
- Multilingual SEO — our speciality
- 04 / 06
ADS
Paid advertising
For companies that need enquiries now rather than in six months, that spend budget without leads and cannot say why, or that advertise into several countries and have lost the thread.
We do not launch without analytics: money spent without measurement buys opinions, not answers. Campaigns are built per country and per language, and the test period runs until the data is significant, not until somebody gets nervous.
- Account audit — one-off
- Launch from zero — 2–3 weeks
- Ongoing optimisation — monthly
- Google, Meta, TikTok, LinkedIn, Microsoft Advertising, X
- Multi-market campaigns — one per country, not a single line labelled Europe
- 05 / 06
SMM
Social media & content
For brands whose account has been silent for months — the first thing a customer checks — or who post regularly and get nothing back, or whose audience sits in another country and another language.
You see the plan and every draft before anything is published; that rule holds even when it slows us down. Negative comments get answered in public, because deleting them reads as guilt.
- Account audit — entry point
- Packaging: bio, highlights, visual system — project
- Content strategy and quarterly plan — project
- Ongoing management: plan, production, publishing, community — monthly
- Production in our Geneva studios
- Reviving a dormant account — 4–6 weeks
- 06 / 06
MEDIA
Offline, press & brand
For companies nobody has heard of, whose cold audience stays cold; for those who find that digital alone stops buying them any more credibility; and for those arriving in a market carrying no reputation at all.
No one can count a sale back to a page in a magazine, and whoever says they can is making the figure up. So we settle the indirect signals before anything runs: codes, dedicated pages and printed links, a phone number used nowhere else, the climb in searches for your name, and the question put to every caller.
- Media strategy and market media map — before market entry
- Press placements — project
- Steady presence in market news channels — monthly
- Print: catalogues, brochures, press kits — project
- Events, stands and brand activation — project
- Brand platform, positioning and tone of voice — foundation
HONEST EXPECTATIONS
Six things we say before the contract rather than after it.
- 02
Nothing outside the proposal without a new estimate
No quiet scope creep, no invoice you did not see coming.
- 03
We measure before we touch anything
With nothing recorded at the start, there is nothing to measure the finish against.
- 04
Implementation without training does not stick
We ask for your agreement to train the team up front, and we come back at two and six weeks.
- 05
Nothing goes to press without your signature on it
Paper cannot be patched after the run. Proofreading by a native speaker and a scan test of the printed code are on the list.
- 06
Advertising material is labelled by each market's law
Cheaper than a fine, and not negotiable.
FREQUENTLY ASKED
The range depends on scope, market and the number of languages, so the figure comes after the brief.
You get a bracket with the reasoning attached — and you are welcome to argue with the reasoning.
By content volume, integrations, number of languages, who edits the site afterwards, and expected load.
WordPress suits content sites and tighter budgets but gets painful past ten locales. Webflow and Tilda are quick for design-led one-pagers, weak on multilingual at scale. Shopify and WooCommerce get a shop running fast until the checkout needs heavy customisation. Astro and Next.js suit performance-critical multilingual sites, but not teams who must edit everything visually. A headless CMS pays off with many channels and a big team, and is overhead on a small site.
Whichever one your people will still be opening in six months.
HubSpot puts marketing and sales together and scales well, but gets expensive as you grow. Pipedrive gives a sales team a clean pipeline fast and little beyond it. Zoho and Bitrix24 pack a lot in for the money, at the price of a heavy interface most teams barely use. Salesforce fits enterprise processes and weighs too much for a small one. n8n, Make and Zapier glue systems together but are not a CRM. Building from scratch is for a process nothing on the market covers. That is rare, and we will tell you when yours is not it.
Where your demand already lives, and never more than two at the start.
Google Search captures existing demand; PMax, Display and YouTube add scale but hand a lot to automation. Meta creates demand for visual products; TikTok reaches younger audiences cheaply with native video. Microsoft Advertising buys cheaper search clicks on desktop-heavy audiences in DACH and the Nordics. LinkedIn targets by role and company and needs deal sizes that justify the click price. X works around tech, finance and news.
Audit and plan in the first weeks. Technical fixes and the first easy gains in the early months. Compounding growth later.
Search rewards patience, and nobody controls the ranking — least of all an agency that promises one.
Because without measurement a campaign produces opinions instead of answers.
Wiring up events and lead tracking takes a few days and repays itself at the first round of optimisation.
No. Every language gets its own keyword research, its own content, correct hreflang, localised URLs and local currency and formats.
Search engines then treat each version as a first-class page rather than a copy.
Fewer than the trade likes to claim. A pace you can keep will always beat one heroic month and then nothing.
The number comes out of the strategy, not out of a template.
Usually revive. Audit what is there, clear out what has aged, repackage the profile, and come back with a post that admits the gap instead of pretending there wasn't one. Then a month and a half of steady posting, and a measurement against where you started.
Posting on a dormant profile before repackaging it burns the one restart you get.
With indirect signals, agreed before anything runs: a promo code that exists only in that placement, a landing page and printed code nobody else is given, a phone number used nowhere else, the rise in people searching your name, and the question asked of every caller.
Imperfect, and honest about being imperfect.
Forms ask for consent in as many words, storage periods are written down, and a deletion request triggers a technical process rather than someone remembering to do it.
It is configured during setup and written down. We are not your legal team; we build so your legal team has nothing to raise.
Accesses, your brand materials, and one person who can answer questions and sign off stages.
Access is always delegated: we never hold your passwords, and your accounts stay yours.
TELL US WHAT HURTS.
We answer with a range, a recommendation and an honest order of work.